The Review of Marketing Research annual series provides articles by the marketing fields leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
Year of publication: 2004
Pagination: 352 pages, tables, figures, illustrations, index
Format: Hardback
Serie: 500 Tips

Review of Marketing Research - Hardback - 2004

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Editora: Taylor & Francis Inc

Dimensão: 246 x 174 x 28

Peso: 753

Tema: Market research

Origem: United States

EAN: 9780765613042

Review of Marketing Research - Hardback - 2004

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