Review of Marketing Research - Hardback - 2005

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide range of marketing research methodologies.
Year of publication: 2005
Pagination: 256 pages, tables, figures, bibliographic references, index
Format: Hardback
Serie: 500 Tips