"Part of ""The Review of Marketing Research"" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
Year of publication: 2007
Pagination: 226 pages, tables, figures, bibliographic references
Format: Hardback
Serie: 500 Tips"

Review of Marketing Research - Hardback - 2007

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Editora: Taylor & Francis Inc

Dimensão: 246 x 174 x 21

Peso: 567

Tema: Market research

Edição: 3 Rev ed

Origem: United States

EAN: 9780765613066

Review of Marketing Research - Hardback - 2007

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