Business Marketing - An Interaction and Network Perspective - Hardback - 1995

This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.
Year of publication: 1995
Pagination: 635 pages, biography
Format: Hardback
Editor: Kristian K. Moller, David T. Wilson