Counterturbulence Marketing - A Pro-active Strategy for Volatile Economic Times - Hardback - 1993

"Takes the position that a pro-active marketing strategy can protect a business from the adverse impact of market turbulence. This work makes the case that the firm must revise its orientation towards the market, and then develop a strategy which the author calls ""value marketing"".
Year of publication: 1993
Pagination: 200 pages, black & white illustrations
Format: Hardback"