Strategic Customer Management - Integrating Relationship Marketing and CRM - Hardback - 2013

Adrian Payne, Pennie Frow

Strategic Customer Management - Integrating Relationship Marketing and CRM - Hardback - 2013 - 1
Resumo
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
Year of publication: 2013
Pagination: 542 pages, 158 b/w illus. 4 tables
Format: Hardback

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Strategic Customer Management - Integrating Relationship Marketing and CRM - Hardback - 2013
Strategic Customer Management - Integrating Relationship...

Resumo

The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
Year of publication: 2013
Pagination: 542 pages, 158 b/w illus. 4 tables
Format: Hardback
Publicidade

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Características

Editora

Cambridge University Press

Dimensão

246 x 189 x 28

Peso

1320

Tema

Sales & marketing

Origem

United Kingdom

EAN

9781107014961

Publicidade
Publicidade