Building Donor Loyalty - The Fundraiser's Guide to Increasing Lifetime Value - Paperback - 2011

Building Donor Loyalty is a handson guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time.
Year of publication: 2011
Pagination: 224 pages, black white illustrations
Format: Paperback