The Marketing Pathfinder - Key Concepts and Cases for Marketing Strategy and Decision Making - Paperback - 2014
David Stewart, Michael Saren
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Year of publication: 2014
Pagination: 280 pages, black white illustrations, figures
Format: Paperback
Resumo
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and microcases.
Year of publication: 2014
Pagination: 280 pages, black white illustrations, figures
Format: Paperback
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Características
- Editora
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John Wiley & Sons Inc
- Idiomas
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Inglês
- Dimensão
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189 x 245 x 15
- Peso
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542
- Colecção
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Economics, finance, business & management
- Tema
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Sales & marketing management
- Origem
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United States
- EAN
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9781119961765