The Marketing Pathfinder - Key Concepts and Cases for Marketing Strategy and Decision Making - Paperback - 2014

Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and microcases.
Year of publication: 2014
Pagination: 280 pages, black white illustrations, figures
Format: Paperback