The Social License - How to Keep Your Organization Legitimate - Hardback - 2014
John Morrison
Resumo
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a Social License to Operate. Featuring case studies of what is and isnt working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Year of publication: 2014
Pagination: 202 pages, 1 maps
Format: Hardback
Year of publication: 2014
Pagination: 202 pages, 1 maps
Format: Hardback
The Social License - How to Keep Your Organization...
Resumo
A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a Social License to Operate. Featuring case studies of what is and isnt working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.
Year of publication: 2014
Pagination: 202 pages, 1 maps
Format: Hardback
Year of publication: 2014
Pagination: 202 pages, 1 maps
Format: Hardback
Publicidade
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Características
- Editora
-
Palgrave Macmillan
- Dimensão
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144 x 218 x 18
- Peso
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384
- Tema
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Business ethics
- Origem
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United Kingdom
- EAN
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9781137370716
Publicidade
Publicidade