What is Marketing? - Paperback - 2006
Alvin J. Silk
Estado :
Segunda-mão: Bom estado
Estados : Segunda-mão: Bom estado
Capa, contra-capa, cantos e páginas interiores podem apresentar vestígios de utilização.
Vendido por
País de expedição : França
Comentários do vendedor
Antigo livro de biblioteca. Edição 2006. Ammareal doa até 15% do valor líquido deste artigo para instituições de caridade.
Resumo
"Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
Year of publication: 2006
Pagination: 224 pages, Illustrations
Format: Paperback"
Year of publication: 2006
Pagination: 224 pages, Illustrations
Format: Paperback"
What is Marketing? - Paperback - 2006
Resumo
"Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.
Year of publication: 2006
Pagination: 224 pages, Illustrations
Format: Paperback"
Year of publication: 2006
Pagination: 224 pages, Illustrations
Format: Paperback"
Publicidade
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Características
- Editora
-
Harvard Business Review Press
- Dimensão
-
231 x 155 x 19
- Peso
-
288
- Tema
-
Sales & marketing
- Origem
-
United States
- EAN
-
9781422104606
Publicidade
Publicidade