Customer Lifetime Value - The Path to Profitability - Paperback - 2008
V. Kumar
Estado :
Novo
Vendido por
País de expedição : Espanha
Resumo
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
Year of publication: 2008
Pagination: 104 pages, black & white illustrations
Format: Paperback
Serie: Foundations and Trends in Marketing
Year of publication: 2008
Pagination: 104 pages, black & white illustrations
Format: Paperback
Serie: Foundations and Trends in Marketing
Customer Lifetime Value - The Path to Profitability -...
Resumo
Customer Lifetime Value - The Path to Profitability provides methods to measure CLV, strategies for developing customer-centric strategies, explains the implementation of CLV strategies in a B2B and B2C setting, and examines the challenges faced by an organization in implementing a CLV-based framework.
Year of publication: 2008
Pagination: 104 pages, black & white illustrations
Format: Paperback
Serie: Foundations and Trends in Marketing
Year of publication: 2008
Pagination: 104 pages, black & white illustrations
Format: Paperback
Serie: Foundations and Trends in Marketing
Publicidade
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Características
- Editora
-
now publishers Inc
- Dimensão
-
156 x 231 x 7
- Peso
-
180
- Tema
-
Market research
- Origem
-
United States
- EAN
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9781601981561
Publicidade
Publicidade