Gaining Momentum - Managing the Diffusion of Innovations - Hardback - 2010
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País de expedição : Reino Unido
Comentários do vendedor
Livro novo; R�pido do Reino Unido; N�o ficar� desapontado - New book; Fast from the UK; Will not be disappointed
Resumo
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.
Year of publication: 2010
Pagination: 448 pages, Illustrations
Format: Hardback
Serie: Series on Technology Management
Editor: Joe Tidd
Year of publication: 2010
Pagination: 448 pages, Illustrations
Format: Hardback
Serie: Series on Technology Management
Editor: Joe Tidd
Gaining Momentum - Managing the Diffusion of Innovations -...
Resumo
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in marketing and innovation courses.
Year of publication: 2010
Pagination: 448 pages, Illustrations
Format: Hardback
Serie: Series on Technology Management
Editor: Joe Tidd
Year of publication: 2010
Pagination: 448 pages, Illustrations
Format: Hardback
Serie: Series on Technology Management
Editor: Joe Tidd
Publicidade
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Gaining Momentum - Managing the Diffusion of Innovations - Hardback - 2010
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Características
- Editora
-
Imperial College Press
- Dimensão
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233 x 156 x 29
- Colecção
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Business innovation
- Peso
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776
- Tema
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Business innovation
- Origem
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United Kingdom
- EAN
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9781848163546
Publicidade
Publicidade