Global Consumer Behavior - Hardback - 2007

Chantal Ammi

Global Consumer Behavior - Hardback - 2007 - 1
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Resumo
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
Year of publication: 2007
Pagination: 280 pages, Illustrations
Format: Hardback

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Resumo

Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global.
Year of publication: 2007
Pagination: 280 pages, Illustrations
Format: Hardback
Publicidade

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Global Consumer Behavior - Hardback - 2007

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Características

Editora

ISTE

Peso

566

Dimensão

241 x 162 x 20

Colecção

Economics, finance, business & management

Idiomas

Inglês

Tema

Market research

Origem

United Kingdom

EAN

9781905209637

Publicidade
Publicidade